Our founder spent a month at Vervet Monkey Foundation in South Africa in March. The foundation rescues Vervet Monkeys and places them on a 300 hectare preserve. At that time, the foundation was one of our NGO partners. However, the two organizations found themselves at odds over different values, and the manager of the Vervet Monkey Foundation chose to stop its collaboration with Serve Global Wildlife.
Here, Tanja Andersen discovered the true core of the difference that Serve Global Wildlife’s work can make for humanity, animals and the natural world. Real change is coming in 2019. Our founder will be more visible, brutally honest, fair, transparent and caring.
Serve Global Wildlife’s web presence was changed to a ‘.org’ in recognition of its status as a charitable organization. We have started three new blogs, one about how to serve animals, one about stewardship of the sea and the founder’s personal blog.
The founder made a choice to use the income from her full time job, focus on getting Serve Global Wildlife up and running, and create video emails while saying no to translating emails into English in the hope that she could inspire humanity to let go of perfection, because the animals need action now.
Through choosing to create e-mail videos, we developed new NGO partners and got in touch with other potential NGO partners and private individuals who want to be part of our work.