Our goals and values

Updated on 20.09.2020

Our greatest goal is to create a fund by 2022, that will create a training program for the futures’ ambassadors who take action as responsible tourists. Preserve large forest areas and create preservations of an animal group. Serve Global Wildlife is based on voluntary work EXCLUSIVELY and ALL donations and income go SOLELY for the purpose of our goal.

Our goals


  • Finishing the Serve Global Wildlife concept.
  • To create a membership contract.


  • Establish training that creates ambassadors of the future, and who actively act as a responsible tourist.
  • Informing people of how to be a responsible tourist on any holiday, in collaboration with the travel agencies.
  • A sponsor hires Serve Global Wildlife to make a Serve Global Wildlife concept for an NGO that they collaborate with, and which the sponsor can use in their marketing or PR stories.
  • Our concept becomes the preferred service for NGOs to become part of, since they trust our Serve Global Wildlife work.


  • We have established an Serve Global Wildlife Ambassador program, and we send volunteers, that have taken the Serve Global Wildlife training to locations of our NGO partners. Here they will update and further develop our concept.
  • To break ground on a new conservation centre for animals that need emergency help.
  • To creat clear animal rights traditions through information, raising awareness/education about the natural behavior of wild animals, ensuring updated information on wildlife and encouraging implementation of the Washington Convention into law.
  • We have visited 30 NGOs and made our concept for them.
  • We have established a fund, that will provide economic stability to our NGO partners.
  • Create a database of our NGO partners, which will be the database used for seeking reliable information.
  • To create five workplaces at Serve Global Wildlife.
  • To establish a Serve Global Wildlife.dk domain.

Our values

Our planet would be a much poorer place without all the splendid and fascinating wildlife that share the globe with us. We firmly believe that to be true and are dedicated to helping wild life based on the following values:


We reward organizations that actually make a difference and treat animals properly and fairly. To Serve Global Wildlife, justice means moral, and proper behavior towards the animals and conducting daily affairs in a just fashion. Justice is also expressed in how we discuss and reflect on ideas and principles – both what has been done and what needs to be done. In short: Respect, Care and Equality.

Action oriented

Actions speak higher than words, and we are an action-oriented organization. Our action plan that is easy to access and ambitious and we are motivated to carry out the points contained in the plan. That is how to achieve results. Both the planning and execution requires self-esteem and the belief that they will succeed.


Climate change, deforestation, pollution, poaching, etc. The situation may look dire for wild animals around the globe, but we have chosen to take the positive, optimistic approach. We believe that by living our values, we can make a difference. So long as we remain curious and open to other and better ways of doing things, we can develop the kind of vision needed to save wildlife.


Authenticity is very important to Serve Global Wildlife. We do not compromise on honesty, loyalty or authentic leadership. When we are authentic, we encourage others to be the same, thus creating a higher degree of honesty and truth. Authenticity gives us credibility and integrity, which are important values at Serve Global Wildlife.


It is important to us that the information we convey is correct. That is why we stay constantly updated on the latest knowledge. In addition, we respect honesty and credibility in terms of actions and principles. We stand by the decisions we make and seek for them to be executed, while maintaining our high standards when we give our quality stamp to new NGOs. We observe each organizations activities and continuously seek new information.


We believe that a high degree of professionalism is achieved by mixing fun and education. At the same time, we maintain our professionalism by being constantly updated on the latest knowledge in the industry and adhering to our personal and professional standards. We provide a safe and efficient service that is both caring and takes responsibility for the animals, people and organizations we work with.


We communicate and are thoughtful in our relationships with people, animals and nature. We are constantly thinking about where our efforts and are funds can be put to the best possible use. We think before we talk, and carefully consider all options so as to avoid mistakes and negative consequences as much as possible. We only cooperate with those organizations that really have the welfare of the animals in mind.