The marketing used by some NGOs leads volunteers to believe that they will have close contact with the wild animals. The pictures they post show volunteers having fun, partying and taking selfies with the animals. Those pictures say much more than the well-known 1000 words. Some organizations do this because they lack money and labor. But showing the volunteers in such close and frivolous contact with the animals does not teach the much needed respect a volunteer needs to have to understand a wild animal as a wild animal.
Often the pretty marketing does not match the realities we find when we take a closer look. For example, the pictures won’t show the waste paper and plastic blowing all over the area operated by the NGO. They may have the commendable goal of buying 300 hectares to release wild monkeys, but reality does not match their values if they cannot keep their own area free of waste.