“Serve” in “Serve Global Wildlife” indicates that humanity has a duty to serve wildlife and nature, and through active support and support ensure that biodiversity and natural habitats are affected as little as possible by human presence.
There are habitats that can withstand the presence of humans. We have a responsibly however to ensure that our impact on nature is minimal. This applies not only to tourism and direct visits, but to maintaining sustainable behavior in terms of consumption of products coming from fragile environments.
Create a world where we live in symbiosis with wild animals and nature, where we as a community reduce the threat of more endangered species, reduce unnecessary burdens on nature and work to be a benefit to species other than ourselves.